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MARKETING COMMUNICATION
STRATEGIES May 22-24, 2002 Hong Kong ***************** CALL FOR PAPERS ***************** DEADLINE of abstract : December 15, 2001 The conference will be held at the Lam Woo International Conference Center, May 22-24, 2002. Chair is Kara Chan, Department of Communication Studies, Hong Kong Baptist University. Conference information is available at http://www.coms.hkbu.edu.hk/mcs The theme of the 2002 conference is "Marketing communication strategies in a changing global environment." Advertising, public relations, sales promotion, internet marketing, event marketing, customer relationship management, corporate communication in a changing environment in different cultures are areas of interest for the conference. We look forward to input and insights from the academics and the marketing communication practitioners. The language of presentation is English. Specifically, topics for this conference could include (but are not restricted to): * Cross cultural consumer studies Abstract submission. A 200-300 word abstract should be submitted preferably via email to mcs@hkbu.edu.hk as a Microsoft Word attachment or as a hard copy in Microsoft Word format on or before December 15, 2001. The abstract will be compiled and provided to conference participants during registration. Submissions are to be accompanied by a cover letter indicating that the submission has not been published/presented elsewhere and that all presenters will register for the conference. For email submissions to mcs@hkbu.edu.hk: For hard copy submissions: Mail abstract postmarked by December 15, 2001 to: Conference web site: http://www.coms.hkbu.edu.hk/mcs
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